The magic of Cartier’s Diamonds
Model and singer Karen Elson gives her interpretation of Jule Styne and Leo Robin 1949 cult song “Diamonds are a girl’s best friend” forthe new Cartier Tv Christmas commercial, a tribute to Marilyn Monroe in collaboration with Swedish director Johan Renck. The promo outlines the astonishing feeling of receiving and wearing a Cartier diamond ring. Delivering emotions of joy and surprise within a thrilling rhythm and the dreamlike starry Paris night background, the charming singer sweetly dances dressed in alluring fire red above the city – reaching the top of the Grand Palace in a promising flying fashion with the help of a multitude of skilled tuxedoed gents that pampers her. With watchful eyes and restricted movements, the distinctive Cartier emblem – a panther – seems ready to pounce from an imaginary point of highness. It is a triumph of feminine elegance in every aspect, form and color. Renck’s rendering for the reliability and quality of the high- end jewelry this legendary brand is famous for is impeccable.
The Maison Cartier, created in 1847 by entrepreneur Louis François Cartier, is still present today among the most prestigious international jewelry brands in 125 countries, with 200 stores. After few passages of hands, the House now is part of the Richemont Group. Famous big fans of Cartier jewelries were celebrities such as Liz Taylor, Wallis Simpson, Gloria Swanson, Grace Kelly and Barbara Hutton
