M Missoni launches the new Spring/Summer 2015 advertising campaign shot in the warm island of Gran Canaria. The images find inspiration in the amazing visions and unique personal universe of Frida Kahlo, Mexico’s all-time greatest woman painter – along with a feel for the rich and vibrant soul of the artist’s homeland. 

The backdrop for the fabulously colorful M Missoni collection is the island’s Cactus Garden.  It’s a setting that captures all the beauty of patterns, yarns and colors of a season where the famous Mexican Rose motif is clear protagonist, along with other signs and symbols of deep Latin American spirituality.

The campaign is shot by the fashion photographer Mel Bles, who gave life to a fresh, surreal idea of femininity, capturing the lovely Swedish model Emmy Rappe , and reflecting to perfection the brand’s distinctive and chromatically rich soul.  The stylist is Vanessa Reid, the art director Ben Kelway.