MERCEDES AMG PETRONAS e HUGO BOSS will hit the track together in 2015
Starting January 2015 Hugo Boss will design the Mercedes AMG Petronas’ Formula 1 team and staff wardrobe. The collaboration between Mercedes-Benz and Hugo Boss was decided at the beginning of 2014, and this project will tie the knot between the German automobilemanufacturer and the worldwide fashion brand. Both industry giants have a long history of involvement in Formula 1. Nico Rosberg, Lewis Hamilton and the Mercedes-Amg Petronas team (including staff) will be outfitted in Hugo Boss wardrobe made with high-tech materials. The German fashion brand logo will appear on the Silver Arrows in 2015 and will be displayed trackside. This top level collaboration will also become “Boss for Mercedes-Benz Collection”, a capsule collection for men drawing inspiration from the Formula 1 team. The collection will be renewed throughout the year and formally presented on two different occasions.Precision, quality and the quest for perfection -this is Mercedes-Benz. A history of success, renewed and reinvented as time goes by, confirming its role as a leader in excellence.
